The epitome of affiliate marketing success is Amazon. They’re the world’s largest affiliate marketing network and also the planet’s biggest retail shopping platform. They have thousands upon thousands of affiliates. These include marketing companies, content publishing businesses, app developers, bloggers, site owners, social media influencers like Youtubers and so on.
They also have thousands of merchants. These are multinational product manufacturers like Apple and Samsung, local and overseas distributors, independent resellers and individual vendors. Their counterpart when it comes to the wholesale industry is Alibaba, which is another large affiliate marketing network. Both are billion dollar corporations.
So if your idea of success when it comes to affiliate marketing is becoming a formidable competitor of those giants, then you have tons of work to do! Yes it could happen, but not too many businesses and affiliates are targeting that type of results. They know for a fact that being able to do similar things also necessitates a similar amount of investment in terms of time, energy, money and B2B (business to business) connections. It’s impossible to build an empire overnight, though neither are those two overnight successes, mind you.
So in more realistic terms, affiliate marketing success can be making a decent living from being a merchant or an affiliate. For others, especially for individual marketers and independent content publishers, success for them in this space is the ability to generate additional income for themselves. Now since this is more doable — How can you do this? Here’s a set of 10 rules that can start you out on the right foot:
10 Quick & Simple Rules for Affiliate Marketing Success
- If you’re a merchant, then you must ensure that your products can offer beneficial features to your target customers. Remember, value as perceived by your intended customers is the benefits and advantages that they can get from your products for solving their relevant problems and satisfying their related needs.
- If you’re an affiliate, then you need to make sure that you’re recommending the right products from your merchant partners to your subscribers and viewers. So spend more time taking note of the collective interests and needs of your audiences at the moment. This can guide you on strategically selecting the most suitable products that can benefit them.
- For merchants who sell physical products, you should make it a point to provide quick and reasonably priced delivery services. Remember, the faster and cheaper you can get your products in the hands of your buyers, the more compelled they feel to share their good experience with their peers. This can lead to much better viral marketing results and more sales for you, which are primary components of affiliate marketing success for both merchants and affiliates.
- If you’re an affiliate, then you should keep in mind to constantly provide helpful content to your audience, in order for them to trust your recommendations. This can also draw new subscribers and viewers to your Web properties, mailing lists, apps and social media pages. By doing this, you’ll be strategically building a network of ready buyers that can generate significant commissions for you repeatedly.
- As a merchant, among your priorities should be to provide fast, friendly and helpful professional support services to both your prospects and existing customers. You should respond to inquiries and support tickets promptly. If possible, you’re advised to have a team of phone and live chat agents always ready to assist your customers as they browse through your ecommerce platform and content.
- You can significantly improve your chances of achieving affiliate marketing success as a co-marketing partner of your chosen merchants by offering content that supplements the benefits of your recommended affiliate products. For example, you can provide your subscribers and viewers with a handbook of talkingAds tips, techniques and tactics that can allow them to get more beneficial returns from your affiliate products.
- You’re advised to look closer at finding more of the right affiliates in vertical niche markets with audiences that are likely to benefit from your products. This is a time-tested way of growing and expanding your sales operations, as proven by lots of successful brands that are constantly in the search for undiscovered or untapped segments of their ideal markets.
- As an affiliate, you’re also recommended to pitch products from merchants in vertical niche markets. Do this on top of promoting other affiliate products that are targeted more at the audiences in direct niches and industries. Your objective in doing this should be to find relevant vertical niches and industries that can help you grow your commissions by serving these expanded markets.
- Don’t stop positioning your brand across your target markets, even if your affiliates are already doing this in niches and industries that are directly and laterally relevant to the sectors you’re currently focusing on as a merchant. This can send a ripple effect to what your affiliates are doing. After all, as your brand and products become more familiar to more of your target buyers in different markets, the better they’ll be receptive to the recommendations of your affiliates. This is a strategy that continues to help many merchants in achieving affiliate marketing success.
- Similar to number 9, you should also do this as an affiliate. That’s to steadily build your reputation as a friendly expert who constantly shares beneficial content and recommendations with your subscribers, community members, fans, followers, app users and viewers.
Just always keep these 10 rules in mind while you’re performing your day-to-day activities as a merchant or an affiliate, and you’re bound to achieve affiliate marketing success any time soon. Don’t forget to monitor the results of each campaign that you run. This can enable you to identify areas that you can tweak to improve the beneficial returns that you’re getting. You’ll also be able to avoid minor problems when you do this, giving you the opportunity to correct these before they become more serious issues.