Today, many small businesses, startups, independent content publishers and individual marketers focus more on online marketing than traditional ways to promote their brand, content, products and services. That’s because this offers them more cost-effective ways to reach their target audiences, engage them with their content and inform them about their latest offers and products. Without digital marketing, lots of them will be hard-pressed to have enough funds to compete against their biggest competitors with much deeper pockets.
But even established companies and multinational corporations have already begun to integrate digital marketing into their promotional activities and advertising campaigns. This is despite them having more than enough funds to perform traditional campaigns for positioning their brand across their target markets. That’s mainly because digital marketing provides them with instantaneous, regular access to their ideal audiences. After all, millions of people spend a lot of their time viewing the content that they want on a daily basis through online repositories, mobile apps and so on, as opposed to the time they use to view content in more traditional platforms like television, radio and print.
So this has also drastically increased the competitiveness of a variety of digital marketing methods across many niches and industries. For example, pay per click advertising networks like Google are now charging much higher cost per click rates across a lot of categories and industries, unlike what they were charging several years ago. On the other hand, wildly popular social media platforms like Facebook are also charging much higher pay per click and pay per view prices in their advertising network than what they charged a few years back.
This is where the top 10 talkingAds Ltd. online marketing hacks below can greatly help improve the bottom-line results of your promotional campaigns today. Lots of startups, one-man ventures, small businesses and established organizations use certain iterations of these hacks to continue pulling in more targeted traffic and to generate much higher sales margins at significantly lower customer acquisition rates. So here you go:
Top 10 Online Marketing Hacks for Businesses in Today’s Digital World
- Get to really know your target customers and ideal prospects. Don’t just settle for identifying the most suitable age brackets, gender groups, professions and locations to target for your promotional campaigns. Instead, pinpoint the exact places on the Web and the mobile apps that they use on a regular basis. Also get to know the particular devices that they prefer to use when viewing content, downloading stuff, communicating with their peers and accessing the features of popular Web and mobile properties today. This’ll enable you to go to these places and apps to observe the things and activities they’re doing that are most relevant to your brand, freshest content, newest products and latest offers. This in turn can allow you to align your content publishing, promotional campaign optimization, product development, customer support and retention programs to best suit their lifestyles, preferences, shopping habits and timely interests.
- Spy on your top competitors. Once you identify the places and apps that are frequently used by your ideal customers and target prospects, you’re likely to find that some of your competitors are already promoting their newest offers and strategically positioning their brand and content across those platforms. This gives you the opportunity to learn from your competitors with the best performing campaigns in those places and apps. You can then build on these things to make your own campaigns much better than theirs, and you’ll also be able to avoid the mistakes that they’re doing, especially those that they have yet to realize.
- Create a tactical online marketing approach when it comes to your off-site and on-site content development campaigns. Both your organic and paid off-site placements should be able to entice your target audiences to look closer at your main stuff. Think of your main stuff as your movie, and your off-page content and ads as its trailers. So this means your off-page stuff should be able to captivate and grab the attention of your ideal prospects and target customers. It should then make them feel the urge to check out your main content.
- Design and package your main content as a complete sales funnel that’s optimized for the most relevant interests, needs, content viewing preferences and shopping habits of your target audiences. This means when they want more value from your brand, then convince them to exchange their emails and content details for your subscriber-only content, exclusive deals and special promos. Then, deliver more value and steadily build up the reputation of your brand as a helpful resource of fresh and useful content that’s designed for catering to the particular needs of your target audience. Finally, show them how much more value they’ll be able to get not just by taking your newest offers and buying your latest products, but also through your follow-up content that provides benefits to supplement the value of your paid deals. Also, convince them to share your stuff and their experience in dealing with your brand across their peer networks.
- Make use of the remarketing options that are provided by advertising networks most relevant to your ideal customers and prospects. For example, if significant percentages of your target audiences spend a lot of their time in Facebook, then use the remarketing options that are offered by the Facebook Advertising Network. When you integrate your remarketing code into the landing pages of your Web properties and mobile apps, viewers who have already been to your properties while they’re logged in any of the platforms under the same advertising network will see your ads in those platforms. This is also known as invisible opt-in.
- Another online marketing tactic that you should take a closer look at is community engagement. This means instead of just publishing organic content and placing ads in Web properties and mobile apps where your ideal prospects and target customers hang out, you should actively participate in meaningful discussions that are relevant to your brand, content and offers. This means spend time helping members of certain online communities, social groups, Web forums and the like with their problems and needs, especially those that are most significant to your latest offers and newest products. Remember, your objective is to build up your reputation across these communities, positively enough for a lot of them to check out your profile, see links to your Web properties and mobile apps, and check out the value that they can get from your main stuff and offers. This also provides you with the chance to convince them to share your content with their peers and to constructively mention your brand during relevant discussions.
- Reach out to social media influencers with lots of fans and followers in your target niche markets. These are Youtubers, administrators of social groups and pages in Facebook and LinkedIn, owners of Twitter profiles with lots of active discussions relevant to the interests of your target audiences and so on. You can also contact senior community members of Web forums with popular discussions that are significant to the relevant needs and interests of your target customers. But before you communicate with them, learn more about the things that they’re currently doing. This’ll enable you to formulate mutually beneficial propositions for cross content publishing, paid advertorial placements in their Web properties, social media pages and mobile apps, traffic exchanges and the like.
- Join affiliate networks that focus on directly and vertically relevant niche markets and industries. Don’t forget to zone in on those that have good vetting and pre-qualification processes. Aside from having the chance to build up your team of co-marketing partners for the latest offers and newest products of your business, you’ll also be able to identify B2B (business to business) prospects that can engage in mutually beneficial partnerships with your brand. These are merchants in those networks that are operating in vertical niche markets.
- Know when to outsource your digital advertising, sales and online marketing requirements to a capable agency. When it’ll be more cost-effective to do this rather than to build and manage your own in-house teams of professionals, you’ll also benefit from much better work output by doing this. That’s because chances are, when you don’t have significant experience in sourcing, building, training and managing marketing teams, you could end up hiring the wrong people for the wrong set of requirements. This will just waste your time and money, as opposed to leveraging the network connections, niche expertise and valuable resources of an established agency.
- Closely monitor the results of your tests, campaigns and activities for reaching your target audiences and for informing them about your freshest content posts, latest deals and products. You can take a closer look at agile development practices and see how you’d be able to customize its fundamental principles into your overall promotional campaign design and development strategies. This’ll enable you to strategically implement small optimizations and changes to your campaign tactics as you go along.