Affiliate marketing management is a vital component in the success of an online advertising and digital marketing campaign. Corporations, established companies, small businesses and startups all around the world are continuing to greatly benefit from their strategic affiliate marketing tactics and management techniques. Individual marketers and independent freelancers, resellers, service providers and developers are also earning lots of money from using cost-effective co-marketing management tactics.
What are the main benefits that you can expect when you integrate the right affiliate management strategies into your online advertising and digital marketing campaigns? Here are the primary advantages that you can get when you do this:
Top Benefits of Using the Right Affiliate Marketing Management Tactics This 2019
- Extended Market Reach — You’ll be able to identify the right vertically relevant niches and industries where you’ll be able to find the most suitable affiliates for your business. That’s because part of an effective marketing management campaign is to really get to know your ideal prospects and target customers for your newest products and latest service offers. This goes beyond simply knowing the right locations, age brackets, professions and gender groups to target for your current campaigns. On the contrary, what can provide you with the best results is when you dig much deeper to pinpoint the timely interests, needs, activities, shopping habits, content viewing preferences, lifestyles and hobbies of your intended audiences for your products and service packages.
This can allow you to identify the online places and Web platforms where your ideal prospects and target customers are hanging out this year. This is in fact the first step in discovering vertically relevant niches and industries that are targeted by potential B2B (business to business) prospects and affiliate partners for your business. When you go to the places where your target audiences spend a lot of time on a regular basis, you’ll be able to determine the type of content, topics of conversation and engaging discussions that they frequently participate in.
In turn, by knowing those particular topics, you’ll be able to find out which vertically relevant niches and industries are most significant to the interests, shopping habits, needs, activities, content viewing preferences, lifestyles and hobbies of your target prospects and ideal customers at the moment. You can then build your affiliate marketing management campaigns based on this data, enabling you to scout for the right co-marketing partners and B2B prospects across niches and industries that you didn’t originally know beforehand. By doing this, you’ll be able to develop affiliate sourcing campaigns that can help you sign up more of the most suitable affiliates and forge mutually beneficial partnership deals with the right B2B partners that specialize in these subject areas and fields. This in turn can strategically extend your market reach to viable segments of your target audiences.
- Bigger Volumes of Traffic & Much Better Sales — By signing up the right co-marketing and B2B partners for your business, you’ll be able to strategically promote your newest products and latest service offers across these directly and vertically relevant markets. Remember, the regular viewer traffic, subscribers, fans, followers, mobile app users, readers, customers and community members of your affiliates trust their recommendations. So imagine the volume of traffic that they can funnel from their own Web properties straight to your opt-in offers, promotional sales pages, organic content, pre-sell and sales materials just by simply mentioning your newest products and latest offers and dropping their affiliate links pointing to your promotional stuff in their freshest content posts.
This level of trust that the traffic they send your way has on their recommendations can generate much better conversions and customer acquisition rates for your current campaigns. This of course translates to much better sales margins for your business. This is how you can earn significantly more money from the right affiliate marketing management strategies.
- Lower Advertising Costs & Marketing Expenses — Another primary benefit of an effectively managed affiliate marketing campaign is the savings that you can get without reducing your market reach and positive promotional results. You’ll be able to cut down on your marketing costs and advertising expenses when you start working with the right affiliates for the latest offers and newest products of your business. Remember, once you use the right affiliate marketing management tactics, you can make many of your co-marketing partners to feel more willing to use their resources for promoting your content to their traffic.
So once they do this, imagine having a large network of affiliates spending their own time, energy and money for promoting your newest stuff to their subscribers and regular viewer traffic. That’s like free advertising and marketing for your business! Well, not exactly free, since you need to pay them fixed commission percentages for each sale that their efforts produce for your business. Not a bad deal. Not at all. Let’s talk numbers now to prove this point:
Imagine spending $0.25 for each click that your ads get in a popular network like Google Adwords. Let’s say you manage to convert 5% of your PPC (pay per click) traffic into paying subscribers and customers. This means when you spend $25 to drive 100 viewers to your landing pages and sales materials for a $10 product, you can earn $25 net ($10 x 5% of 100 viewers, less $25).
On the other hand, let’s say you pay each of your affiliates 30% commissions for each sale of the same $10 product that they successfully generate from their own traffic and promotional efforts. Now say each of your 10 affiliates consistently drive 100 viewers from their own traffic. Let’s also say you get the same 5% conversion rates from this traffic (remember, you can expect much better conversions and customer acquisition rates from the traffic of the right affiliates, across the board). So this means you can earn $35 net from this arrangement ($10 x 5% of 100 viewers, less $3 x 5 sales). Now that’s almost 50% more earnings for you, without spending a lot of time, energy and money for developing, testing, monitoring and improving your own PPC advertising campaigns!
These are just some of the primary advantages and benefits that you can get when you use the most suitable affiliate marketing management tactics for the current promotional campaigns of your business. By cutting down your advertising and marketing expenses, all while consistently driving highly convertible traffic from extended market segments to your latest offers and generating much better conversions, you can earn more money from your campaigns.