Businesses with products that are aimed at children are implementing a variety of strategies and tactics for optimizing their online marketing campaigns this 2018. Promoting offers to children below 13 years of age in most countries isn’t possible with many advertising networks, social media channels and organic content placement platforms. This is why you need to be a bit more creative when you want to enhance the results of your Internet marketing campaigns for your target audiences in this age bracket.
So, how exactly can you successfully reach your ideal prospects if they belong to this age group? And, what are your options and other alternative ways to get better bottom-line margins from your Web marketing campaigns for your target market segments? To help you out – We’ve compiled a shortlist of the most effective Internet marketing strategies and techniques that were tested and proven to work really well this year by many businesses with products that cater to this age group and market. Read on to learn more.
Online Marketing Strategies This Year for Businesses That Sell Products for Children
- Targeting Their Parents – This is among the most effective ways that’s recommended by many online marketing pros and industry experts. By doing this, many advertising networks, social media channels and organic content publishing platforms suddenly become available for you to use. For example, you can develop ad placement campaigns across parenting-related websites and social media groups for your products that are aimed at children under 13 years of age. What you need to do to optimize your Internet marketing campaign is to ensure that you’re carefully selecting the right Web properties to display your ads and organic content placements in front of the eyeballs of parents with kids in the same age bracket as your ideal prospects.
For your business to cost-effectively do this, you should first develop an ideal customer profile for your target end users. For example, if you’re selling toys and clothes for children aged 5 to 12 years old, then you should identify their content viewing habits, Web browsing preferences and relevant interests while they’re spending time on the Internet, and also while they’re using certain apps and digital programs.
You should also develop a target audience profile for their parents. Which social media groups are they frequenting to discuss parenting-related concerns and issues? Where do they go to search for relevant content that can help them with their immediate needs and problems most relevant to their kids in the same age brackets as your ideal end users? What sort of online marketing content and ads should you create to grab their attention, entice them to take a closer look, and effectively compel them to react positively to your offers? Remember, you should also constantly update the details of both your primary and secondary profiles. That’s because certain industry trends can significantly change the shopping habits, content viewing preferences, lifestyles and digital computing needs of your target audiences.
- Forging Mutually Beneficial B2B & Affiliate Partnerships – Once you’ve identified the most relevant details of your target end users and their parents, your next job is to find suitable partners for your advertising and organic content placements. And after you’ve identified your ideal partners, you’ll need to profile them, in order for your propositions to be more captivating,enticing and compelling for them. Remember, your competitors might be doing the same thing – They might be sending out a variety of B2B (business to business) and affiliate partnership proposals to the same brands, content publishers, influencers, site owners, app developers and online community administrators in your shortlisted prospects.
If you want to enhance the marketing campaigns of your business for your latest toys and clothes that are targeted at children in the 5 to 12 age bracket, then an ideal partner is an app developer of mobile games that are wildly popular across your target end user market segments. That’s for your primary target audience. And as for your secondary target audience, a suitable partner is a content publisher with active subscriber lists or member databases comprised of parents in your target locations with kids in the same age group.
- Using Social Media Influencers – Online repositories and social media platforms like Youtube and Facebook, among others, are really popular among children these days. They follow certain Youtubers who produce entertaining content that’s relevant to their interests in the field of gaming, toys and so on. They hang out in a variety of Facebook pages managed by certain personalities who offer apps with social content, and this also allows them to interact with other children their age. Now, these Youtubers and Facebook personalities are regarded by many of these kids as friendly authority experts who know how to help them with their needs and concerns.
Imagine the type of boost that your marketing campaigns can get when you partner up with these influencers. When they recommend your products to their subscribers, fans and followers, it’s highly likely for you to get a flood of highly convertible traffic heading straight to your offers. Even if you just display captivating and compelling ads in the Youtube videos and Facebook pages of relevant influencers, it’d still be likely for you to generate significant interest from your primary target audience for your latest products.
Your long term goal should be to create this type of influence over your ideal end users and their parents. This means you should include plans in your online marketing campaigns that aim to develop and constantly offer updated content that resonates with the relevant interests, needs and demands of your primary and secondary target markets.
You can do this by developing an app and also by setting up a Youtube channel and a Facebook page with content that aims to suddenly become viral across your primary and secondary target audiences. Constantly update these with captivating and interesting content. Don’t forget to include compelling call to action statements that can drive your primary and secondary target audiences straight to your landing pages where you can pitch your opt-in offers. You should also integrate remarketing and retargeting options into your landing pages as well as others in your site.
Also known as invisible opt-in strategies, this can allow you to follow up with your ideal prospects who have already shown interest in your offers. This online marketing technique enables you to publish ads that can be displayed to your target customers while they’re spending time in the social media platforms and advertising networks where you got your codes from.
These are the most cost-effective online marketing strategies this year for successfully promoting your newest products to children and their parents, according to many businesses in North and South America, the EU, Australia, the Middle East and Asia among other territories. Keep these things in mind, and you’re bound to significantly enhance the results of your Internet marketing campaigns for your business once you effectively implement these tactical strategies.