The online marketing plans of a business are largely dependent on the Web browsing activities of their target customers. They need to know where their ideal prospects are hanging out on the Internet. These businesses can then go to those online places and carefully analyze their relevant activities, behavior and habits.
That’s how a business can align their product development and improvement plans to the most relevant shopping habits, needs and preferences of their target customers. That’s also how they can optimize their Web marketing strategies, sales techniques and customer support tactics. This can help them drive larger volumes of highly convertible traffic to their latest offers.
This can also help them generate more sign-ups and outright sales. Through these methods, many of them are also able to enjoy much better repeat business margins and wider viral marketing coverage across their ideal markets.
These are the primary benefits that a business can get when they know the current Web browsing habits and relevant online activities of their existing customers and target prospects. They’ll be able to create more compelling products, more captivating marketing messages, more enticing ads, much better affiliate sourcing tactics and customer loyalty programs. All these things can result to higher volumes of highly convertible traffic, sales and repeat business results. This is the primary reason why their online marketing strategies are primarily dependent on knowing your Web browsing history.
They can even spy on their top competitors when they know where their target customers are spending time on the Web. They’ll be able to identify the best performing campaigns of their competitors when they go to these online places. They can then emulate the successes of those campaigns and avoid all the mistakes that their competitors are currently making. That’s how they can end up with optimized online advertising and Web marketing campaigns that are much better than those of their competitors.
How exactly are they legally and ethically accessing your Web browser history? Here’s a quick shortlist:
How Are Businesses Legally Accessing Your Web Browser History for Their Online Marketing Campaigns?
- Many businesses offer software products, tools, browser extensions and apps. Most of these are free and provide helpful features that are relevant to the online activities of their ideal customers. Upon installing these programs, you are asked to consent to the collection of your Web browsing activities as a required component of their software to perform its intended operations. Legitimate businesses will explicitly state that only non-personally identifiable information (PII) will be collected by their software, and no confidential details like your usernames, passwords, contact information and so on for various Web platforms will ever be collected. That’s how they can legally and ethically collect your Web surfing history from your browser.
- A lot of Internet and mobile advertising networks offer updated targeting information to their advertisers. They do this by also asking for your consent to collect your Web browser history when you use their platforms. For example, Facebook requires your consent for them to do this before you can register for an account and use their social media platform. Google also explicitly states this as part of their ToS (terms of service). This means you’re agreeing to give them access to your Web browser history in order for their platform to serve locally relevant results each time you use their search engine and their other services. This is why advertising networks like TalkingAds are normally used for the online marketing campaigns of a business today.
- Remarketing and retargeting methods are used by many businesses through these advertising networks. This is where they place remarketing and retargeting code into the pages of their Web and mobile properties. This allows their ads in the same networks to be displayed to the user who has already visited any of the pages in their online platforms. Of course, their ads will be displayed only if the user is in any site or mobile app that’s part of the advertising platform’s network.
For example, let’s say the pages of a certain website have been integrated with retargeting code from Facebook. When you visit this website, a cookie is entered into your Web browser. This means whenever you spend time in Facebook, ads from the website in Facebook’s advertising network, if any, will be displayed to you.
These are the main methods of how your Web browsing history directly influences the online marketing campaigns of many businesses all around the world. They’re able to create more enticing, captivating and compelling products, offers, content, ads and sales materials for you. They’re also able to use your Web browsing activities to create much better customer retention and loyalty programs, enabling them to generate more significant repeat business and viral marketing results for their latest offers.
How can you protect your privacy and confidential data, especially since there’s likely to be a number of illegitimate players out to get your Web browsing history through similar tactics? Well an effective way is to carefully select the platforms where you give your consent. Always make it a point to read the fine print in the ToS of each Web platform and mobile app that you intend to use. You should also avoid suspicious sites and apps since there might be malicious code in these platforms and products that can automatically collect your browser data without your consent.
Legitimately and ethically collecting your Web browser history isn’t just for optimizing the online marketing campaigns of these businesses. On the contrary, users can significantly benefit from this. That’s because platforms like Google, Facebook and many others can provide you with better, more targeted services that are aligned to your current interests and needs when you give them consent to use your non-personally identifiable, non-confidential Web browser history for their platforms. For example, you’ll be able to enjoy fresh, locally relevant search results from your Google searches. You’ll also be able to view stories, ads and posts in Facebook that are aligned to your current interests and needs.