Affiliate marketing companies are organizations whose primary objective is to help merchants and affiliates work seamlessly together for their mutual benefit. Merchants are mostly businesses, companies, independent product developers, distributors, resellers and service providers. Affiliates are mostly content publishers, social media influencers, app developers, site owners, bloggers and so on. Meanwhile, an affiliate marketing company is a commercial organization like Amazon or Alibaba.
Amazon is the world’s biggest affiliate company in the retail industry. Vendors, distributors and resellers in Amazon’s shopping platform are merchants. On the other hand, lots of bloggers, app developers and a variety of content publishers promote the products of these Amazon merchants in their virtual real estate properties. That’s because they’ve signed up as affiliates in the Amazon Associates program and have partnered up with the merchants that are selling those products.
How long does it take on average for affiliates to earn significant commissions from their efforts? Well there’s no definite answer here as the situation of each affiliate can be very different from the next affiliate. For instance, an affiliate can almost instantaneously earn massive amounts of commissions from large volumes of sales right after partnering up with merchants and promoting their products to the affiliate’s existing traffic. This continues to happen, and most of these affiliates already have hundreds upon thousands of subscribers, fans and followers in their Youtube channel, blog, Twitter profile, Facebook page and so on.
A lot of affiliates also experience dry spells, regardless if they’re just starting out or have been at this for several years. For example, affiliates without any traffic or subscribers can require say 2 to 3 months or so before they can generate sales from the traffic and subscribers that they’ve built up at that point. On the other hand, affiliates with thousands of subscribers and regular viewers can suddenly end up producing low sales volumes in a full month or longer for the products of their merchant partners.
This is also the case when it comes to the experience of merchants in the networks of the top affiliate marketing companies today. From time to time, there are merchants that suddenly generate thousands of dollars of sales each week a few days or so of partnering up with one or more affiliates, and this could last for several months. On the other hand, many merchants also experience very low sales across a week or a month and so on, regardless if they’ve been working for a long time with the right affiliates or have only a handful of new affiliates that just started to help them promote their newest offers to their intended customers.
So why the huge difference between the experience of merchants and affiliates? Here are some of the top reasons:
Crucial Factors That Affect the Beneficial Returns of Affiliates & Merchants in the Top Affiliate Marketing Companies Today
- Brand recognition — For merchants, this can dramatically affect their conversions and sales margins. The reputation and credibility of their brand, content and products have significant effects to the response of their target customers when presented with their newest offers. This is regardless if the recommendations of their affiliates are mostly trusted by the subscribers and regular viewers of their co-marketing partners.
This is one of the most important reasons why lots of merchants in the networks of top affiliate companies continue to sell a lot of products, while others are finding it very challenging to hit the same results. Of course, this also affects the benefits of their affiliates. So you’re recommended to strategically position your brand and content across your target markets, either as a merchant, or as an affiliate.
- Product Popularity — Merchants with popular products are well-loved by their affiliates. That’s because this makes it more straightforward for them to pitch the merchant’s products to their subscribers and viewers. They also make their affiliate marketing companies very happy because they earn significant fees from processing the sales transactions of the merchant. So if you’re an affiliate, you should keep an eye out for these things since a product of a merchant in your network can suddenly become wildly popular across your subscribers and target audiences for your content.
But obviously, a merchant’s product doesn’t become popular without any reason. In most cases, a vendor who manages to resell the latest releases of a household brand earlier than others in the shopping platforms of the top affiliate marketing companies can get a lot of buyer traffic. Especially if the vendor gets significant support from his or her affiliates. In some instances, merchants and their affiliates discover sources of traffic teeming with thousands of hungry buyers all looking for the benefits and advantages that their products and content can offer them.
- Viral Promotions — In some instances, the content of a merchant, an affiliate or both can suddenly become viral across the right media channels, social groups and online communities. With this comes loads of highly convertible traffic to their offers, opt-ins and sales pages. In turn, this can result to large volumes of sales for the merchant, and huge commissions for their affiliate partners.
Always ensure that your advertising and organic content marketing campaigns are optimized and aligned to the timely needs and interests of your ideal audiences. Also keep in mind that many affiliate marketing companies offer a regularly updated database of resource materials that can guide you on how to do this for your promotional campaigns. Checking their databases from time to time can enable you to discover certain tactics and strategies that might work well for your target markets. You might even discover new segments of your ideal markets, allowing you to cost-effectively expand your reach across significant audiences with as less pain and resistance as possible.
Don’t forget to observe and look out for the next big talkingAds Ltd industry trends and breakthroughs in your target markets. These can significantly alter the interests, needs and shopping activities of your ideal audiences. Spotting these before they hit mainstream can enable you to stand out from your competitors when you strategically use these things to your advantage as a merchant or as an affiliate.