Running a small business isn’t easy, with innumerable tasks you need to oversee on a daily basis. As a small business owner you probably find it difficult to get to the end of your to-do list nevermind all the things you know you should get around to. One simple way that would make your workload easier is the hiring of an online marketing agency to assist you with strategy, implementation and reporting of your digital marketing.
Outsourcing is certainly an investment but it’s an investment which makes sense. Working with an online marketing agency will help your business to grow, whilst at the same time allowing you to spend more energy and hours doing the tasks that you probably struggle to find time.
We’ve put together this handy list which details five of the top online marketing tools an agency could help you with and exactly what that entails. Continue reading to find out more about how engaging an agency in your online marketing planning and implementation will help your business.
- Simple Social Media
Recent studies have found that more than 70% of consumers make a purchasing decision based on social media referrals. The numbers don’t lie and in this day and age, it’s obvious that your business needs to be on social media.
When you engage an online marketing agency to assist you with your social media marketing they will do more than simply promoting your online content through targeted social media posts.
An agency will identify the most relevant people who drive online discussions (influencers), engage with them, and establish relationships that will see your content enjoy exponential growth as it is shared via their ready-made networks.
The benefits of working with an agency is that they will not only promote your message to a wider audience, but they will identify the best people to promote your content to. This is no small feat and can take days of research for someone not in the marketing profession.
- Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) has been around for decades and is one of the most effective online marketing tools. However, it often gets overlooked for shinier trends and tactics new on the marketing scene.
An online marketing agency know all the tricks in the book, simply because the have a deep understanding of the principles of SEO. They also benefit from having the most up to date knowledge of working practices in the sector.
An agency will work with you to optimise your content to ensure that it ranks highly on search engine results pages. They’ll look at your on-page SEO as well as working on your website engagement which improves not only your search ranking but also boosts conversions and sales.
- Campaign Management
When you partner with an agency you’ll work together to develop and create “campaigns” rather than having an ad-hoc approach to your online marketing.
These campaigns will be based around your business objectives and goals for the quarter or year. Once you’ve got solid objectives and have identified the market you want to reach, your online marketing agency will audit the tools, software and platforms that you’re currently using. They’ll spend time showing you how they can be utilised to their full potential and they’ll also highlight and recommend other platforms that they believe you should incorporate, as well as showing you how to measure the results of your efforts.
An agency will help you define your buyer personas and help you design the perfect buyer journey for your target market. This will allow you to know what type of keyword-rich content to create, when, and what platforms to promote it through for maximum effect and ROI.
Another bonus of partnering with an agency is that, every part of your strategy will be connected and accessible. This will give you access to valuable insights which will enhance your marketing process and results.
- Easy Integration
Businesses going it alone with their marketing strategy often end up creating separate parts of a mass communications strategy, rather than an effective marketing plan.
The key is that all of your content needs to be a part of a strategy which drives people into your sales funnel. When you work with an online marketing agency they can help you design each element of your digital communications plan in order to drive customers and potential customers into a streamlined sales funnel. This integrated marketing communication approach ensures that:
- Each communication type is connected.
- Each communication supports each other.
- Each post is connected to a campaign through repeated language and key phrases.
Your agency have the ability to measure every action and interaction through data-capturing landing pages. They will reflect on the data and then use workflows to show you what works, what doesn’t, how to improve, and where to focus resources for future campaigns.
- Email Marketing
It’s said that, for every $1 spent in email marketing, the average return on investment is $44 and 91% of consumers check their email on a daily basis.
It’s clear from the figures that email marketing is far from over. Working with an online marketing agency will help you to reach prospects inboxes in an effective way.
Consumers check their emails every day, but millions of emails still go unopened because the truth is that consumers only want to see emails that contain content valuable to them.
The first thing an agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. They’ll do the research and then craft a content strategy from your brand’s message.
A key part of working with an agency is that they will determine how your email marketing strategy will progress leads down your sales funnel. They’ll develop email campaigns which use best-practices for email deliverability, open rates, click-through-rates, and conversions.
As you can see there’s a lot of work involved in managing solutions and platforms to create an effective digital marketing strategy.
There’s no doubt that working with an online marketing agency will see a decrease in your workload and time spent managing databases. Not only will working with a professional agency see an increase in brand awareness, website visits and activity but it will also allow you to have more time to run your business while they oversee and operate your bespoke marketing plan.