Your business needs a custom list of professional marketing services. You can’t just go with a one-size-fits-all solution, especially since that doesn’t exist. Remember, building and growing a business is a creative and iterative process. It has lots of moving parts, each one different as you jump from one business model to the next. So essentially, what works for one business won’t automatically be right for yours.
But before you can identify the most suitable marketing services for what you’re doing with your business at the moment, you need to clearly understand the different objectives that each type of professional marketing service is designed for. This way, you’ll be able to assess if certain service types are exactly what your business needs to optimize the results of your promotional campaigns. With this, here are the top goals of an agency that knows what they’re doing when it comes to performing the right marketing services for their clients:
What Can Each Type of Professional Marketing Services Do for Your Business This Year?
- Ideal Customer Profile Development — This is for establishing the core of your business. You’ll hit the ground running if you do this right with a new business. As for existing ventures, you can strategically re-align and improve many of your targets this year when you manage to pull this off. Remember, all your back and front end workflow systems and campaigns can greatly benefit from a well-crafted ideal audience profile with fresh details.
That’s because when you initially zone in on the right group of customers and prospects, you’ll be able to significantly improve the overall usefulness of your products and content. Meanwhile, when you know the exact Web properties, mobile apps and places that they use when they’re looking for solutions to their relevant needs and interests, you’ll be able to learn about their habits and preferences. This in turn can help you develop more captivating content and ads for them while they’re spending time in those digital properties. So tie this all up to a unified system, and you can create a fully optimized sales funnel for your latest offers and newest products. This takes us to the next set of crucial professional marketing services to consider this year.
- Sales Funnel Optimization — Through the timely details of your ideal customer profile, you’ll be able to formulate an end-to-end sales funnel for the newest deals, promos and solutions of your business. When you do this right, you’ll have a more straightforward time strategically connecting point A to point B, point B to point C and so on. That’s until you have an intertwined web of strategies and tactics that can enhance the results of your promotional campaigns this year.
This is from creating compelling products and offers down to communicating the right marketing messages and value propositions to the right audience at the right time. From that point, it’s from consistently driving targeted traffic and converting a significant percentage of this into warm leads, straight to getting paying customers who are also inclined to send referral traffic your way from their social groups and peer communities.
- Content Development & Marketing — Another crucial set of professional marketing services, this involves on-site and off-site content publishing activities. This includes your landing pages for your sales offers, organic content and sales materials. As for your off-site content, this is for your social media posts, ad copies, guest blog posts, advertorials, white papers and your participation in meaningful discussions and content contributions across relevant communities and third party repositories. Your resource materials for your customer support services should also be considered as vital components of your content development and marketing campaigns.
Don’t forget to factor in your exclusive subscriber and customer-only content. These are your email blasts, webinars, newsletters and so on. But also remember that your subscriber-only content should be developed in ways that are a bit different from your customer-only content. That’s because the initial objective of your subscriber-only content should be to establish rapport, build up the trust and confidence of your subscribers in your expertise and authority knowledge about your niches and the industry where your business operates. Then, your end goal should be to compel many of your subscribers to willingly convert into paying customers.
On the other hand, your customer-only content should be designed in ways that can generate repeat sales for your newest products and service offers. Also, packaging your customer-only content to strategically entice your customers to share your content and talk about your brand when they’re discussing relevant topics with their peers and social groups can produce significant referral traffic and viral marketing results for your business.
- CRO (Conversion Rate Optimization) & CRM (Customer Relationship Management) — These are important professional marketing services that you should prioritize for the latest promotional campaigns of your business this year. This mainly involves tracking, monitoring and analyzing the activities and reactions of your first time viewers, returning users, new and long time customers when they’re engaging with your content, digital properties and customer support portals. The primary goal of your CRO campaigns should be to improve the conversion rates that you get from your opt-in offers, subscriber-only content and sales materials. Meanwhile, your target objective for your CRM campaigns should be to significantly improve your repeat sales conversions.
Your overall customer support strategy should also be optimized through the right CRO and CRM tactics. Your objectives should be to prolong and increase the lifetime value of your existing customers for your business, and to strategically entice them to share your content, talk about your products and mention your brand whenever they’re participating in relevant topics of conversation across the social media platforms, communities and apps that hey frequently use.
These are the top professional marketing services that can drastically improve the results of your promotional activities for your business this 2019. But that’s if you correctly choose the right ones to prioritize. So use the list above while carefully analyzing the exact requirements and needs of your business when it comes to your advertising, marketing and sales targets this year.