Launching a website can be overwhelming and stressful, especially if it is your own business site. But website marketing even before you launch a site can cut down on the pressure. In the virtual world, website marketing prior to the site going live is essential if you want to generate a buzz and build your brand the right way. What business owners have to understand is that building and designing the website is only the first step. How you launch the site and the nature of website marketing will assess how quickly it takes off and starts working for you. If you’re looking for a guide to pre-launch website marketing, here’s why you need to go about it step by step:
#1 Setting Up The Pre-Launch Page
All because a site is not ready for visitors does not mean it cannot be promoted. Promoting the site before it goes live, with a pre-launch countdown can generate deeper interest and enthusiasm rather than promoting it post the launch. A signup box can be included so visitors get notified when the site is launched. Low cost launch pages can be the perfect first step to website marketing even before the website is live. This builds a ready audience for the site and creates quality content in support of the site.
#2 Create Quality Content
Any promotional strategy for marketing your website relies on content. Visitors expect to see top of the line content that is valuable in your niche. If they don’t like your content, they’ll never visit the site again. Before launching, content marketing and testing the pieces is important. This sets the stage for understanding your customer’s tastes and preferences. Before launching, write at least 3-5 pieces of outstanding content. Rank in search engines and see if your site has what it takes before betting on it and launching it. This is also a great way to build backlinks, with how-to posts, expert roundups and tutorials as well as practical advice, industry FAQs and industry definitions.
#3 Giving Visitors a Taste of What’s Coming
An email mailing list will give a means of connecting with visitors, and it also connects them to a site. Sign up an email marketing service such as MailChimp and use the option to add an opt-in box to the website. Visitors can be given an incentive to join the list, such as a free-ebook or guide, that yields valuable information to the target audience. This serves as a powerful motivator for the customers and readers to visit the site frequently and be aware of its updates.
#4 Set Up a Network With Influencers
This strategy is essential for a commercial site that looks to promote its content, products and services. Even before the website is launched, the network with influencers need to be in place. Use tools like BuzzSumo to find the right social media influencers who can give your site (and business) a boost. Share your site with influencers before it is launched and they’ll generate the right hype around the launch through word-of-mouth marketing and publicity. Talk to influencers who may be sharing your site with their followers.
#5 Social Media Rules
Following influencers on social media and sharing content with audience can be a wonderful way to engage and interact with potential customers and visitors, and encourage them to leave comments on your site too, when it goes live. If your site has valuable content, this is a great way to give it a beginning.
#6 The Importance of Online Reputation Management
As one promotes the site, staying updated with when and where it is being mentioned prior to its launch is important. This can help your business to gauge the success of outreach efforts and focus on strategies that work best. To be aware of blog or media mentions, signing up for Google Alerts is a good way. See what people are saying about your site’s launch on social media using tools like Hootsuite and Mention.
#7 Get Free Publicity With HARO, SourceBottle and Other PR Sites
As a brand new website owner, gaining publicity can be tough. A service like HARO, ProfNet or SourceBottle is the best way to get free PR right on day one. Post signing up, receive media queries to the inbox 2-3 times a day. When you see a query you can answer, seek out the journalist or blogger and in your answer to the queries, provide news of your site’s launch to generate website marketing publicity.
#8 Upload a Sitemap
Marketing a website before it launches can be a great value addition for the site’s SEO, too. Upload an XML sitemap and provide a search engine like Google a listing of pages and posts on the site. It permits Google to crawl the site more efficiently and index your content quickly, once it is in place. While you don’t need to be an expert to rank in search engines, certain golden rules are important. Use keywords, add original content, build links to sites, and ensure your site’s pre-launch publicity is spot-on.
#9 Have Analytics in Place
For assessing the effectiveness and impact of your pre-launch site website marketing efforts, you need to study the traffic and know the visitor demographics. Analytics on sites can be an important indicator of whether your strategy is working or not. Google also has a Search Console where it manages the health of your site in the search engine and notifies you here. List of links, penalties, site responsiveness and other factors need to be gauged even before the site is launched and both positives as well as negatives need to be anticipated. If your marketing campaign gets noticed, you get a great deal of positive spillover for your brand when other websites link to it and create free publicity for your soon-to-be launched site.
There are so many factors that determine whether you will rank well in the search engine. SEO is based on backlinks as much as it is based on keywords. Media publications and blogs with pagerank you want to target will boost your rankings in the search engine as well. Pre-sales are also possible, when your e-commerce site is marketed before it is ready to launch.